In selling a house, it used to be location, location, location. In a shifting market though, like the one we’re experiencing now, it’s pricing, pricing, pricing. Your home MUST be correctly priced to the market or in front of the market, if you want your home sold. If your home is priced above the market you’re chasing the market and you will quite truthfully, probably not sell your home. Please see graph.

Price your home too high and you won’t see buyers, regardless of marketing efforts (today’s buyers are very price savvy-they know pricing better that most Realtors).  Pricing your home too low and you forfeit equity. As you can see, it’s a fine line which the Wickland Group will help you walk professionally; by helping you design the right pricing strategy for your particular situation.

Assuming the home is priced correctly to the Ann Arbor area market, the next critical factor is the condition or show-ability of your home or condominium. Your home must SHINE. It has to WOW the buyers in the initial 10 to 15 seconds of their visit or there is little chance of a sale. Remember….your home won’t get a second chance to make a good impression. Your home has to stand out from the competition to even be considered by a buyer. To really understand the buyer’s perspective, imagine that you’re the home buyer who has multiple homes to choose from and all of these homes are similar in price-location-amenities. Now, let’s say that only one or two of the homes are in “Pristine-Turn Key” Condition. Most likely you’ll be drawn to these two homes and you might even pay a little more because of the superior condition that these homes are in.

Smart sellers accept this fact and use this reality to their benefit. Bottom-line? Your Ann Arbor area home has to be pristine. It has to be in turn-key condition. It has to be in the top 3 homes as to condition and attractiveness for you to have a chance of selling. If you need guidance, we at the Wickland Group are experts in property enhancement for the Ann Arbor area market.

 

Did you know that the Realtors have to be sold on your home before they sell it to their buyer clients? So again, presentation of your home is crucial here as well. There are literally hundreds of items the Wickland Group employs for our clients that other agents don’t offer - Please check out our task list to assist you in selling your home, a s you can see, the Wickland Group puts forth a lot of effort when it comes to our customers!