Sell Your Home

 The Wickland Group is pleased to provide you with our exclusive   commissions menu   that separates our selling services from all the rest. Check out the Home Seller  Guarantee   that beats anything you will see offered by any other real estate agent in the area. Need professional help with decisions on how to price your home? Want to trust something more than a general opinion of a Realtor? Request your comprehensive market analysis from the Wickland Group. Not only does Steve actively market your home on Tulia and Zillow, Steve has additional expertise and training as a Certified Distressed Property Expert and has a State of Michigan Residential Builder's License.

                

Dedicated to sell homes, check out The Wickland Group's Seller's Website http://www.myhomesoldthistime.com/

Maximum Exposure Marketing System

WHERE BUYERS COME FROM

Real Estate Marketing has been some experiencing exciting
changes. A recent study showed us where buyers come from:

95% start their home search on the Internet
45% saw the For Sale sign
8% knew the Listing Agent or the Company
8% knew a friend, relative or neighbor of the seller
8% responded to a Classified Ad
7% saw the home in a “real estate” magazine
4% knew the Builder
3% saw a general print ad
1% attended an Open House

The Wickland Group’s TOP 10 Multi-Media Marketing Strategies

#1 Top Ranking on Google
Since 95% of buyers start their home search on-line, it’s crucial your agent has ‘up to the second’
knowledge of Search Engine Optimization (SEO) tactics. The Wickland Group consistently ranks on
Page 1 for common keywords buyers enter, when searching for properties. Some of the top keywords we
rank for are: Ann Arbor Realtors, Relocating to Ann Arbor, Ann Arbor Condos for Sale and Ann Arbor
Real Estate.
What does this mean to you? With the Wickland Group as your selling team, you’re assured that the
best tools in the world (Google Search Engines) are being used to capture as many Buyer Leads as
possible, that we can then match to your property. To do this, I have a dedicated SEO person on staff—
less than 1% of Ann Arbor Realtors can make this claim. And remember…. Maximum Exposure equals
Maximum Results for YOU!

 #2 Pay Per Click Google Ads
My SEO team creates compelling on-line ads that will appear on various Google pages when certain
keywords are entered by potential buyers i.e.: First Time Buyers, Looking for downtown condos, Ann
Arbor School Properties, Living in downtown Ann Arbor, etc. When a potential buyer is searching for
properties on-line they will find my ads, click on those ads and presto!....another potential buyer lead for
your property.
What does this mean to you? Again, with 95% of home buyers starting their home search on-line,
you’re assured that we are utilizing internet marketing tools that will capture every possible buyer leadthat
can then be matched to your home.

#3 Property Promotion on Social Networking Sites
Social networking sites have exploded in popularity and have become a very productive vehicle for
promoting properties and connecting them with potential buyers.
These networking sites, used correctly can expose your home to
millions of potential buyers.
What does this mean to you? You’re assured with me as your Realtor… the latest in WEB 2.0
Marketing Strategies are being implemented to expose your home to the masses and….more exposure
equals a faster sale and more money for your home.

 #4 Customized Property Blog
A customized blog will be written specifically for your property describing all its positive attributes,
along with professional quality photos. Again, we use these to target buyers searching for homes on the
Internet.
The benefit to you is … by using targeted keywords for specific schools, subdivisions,
neighborhoods and home styles in our blogs, we attract buyers who are perfect matches
for your home. This style of marketing called Hyper Localism, which
99.99% of local Realtors are either not aware of or do not understand.

#5 Property Submission in Keller Williams Listing System
By entering your listing into the KWLS, your home receives National and International Internet
Exposure through KellerWilliams.com, all 693 KW Market Center Websites, my site
WicklandGroup.com , all of our Listing Partners and 72,000+ KW agents. Your home appears
with a link back to my Website, meaning only I will get the buyer leads generated from your
home. And who better to receive those inquiries than me—your agent, the one who knows your
home like you do.
You see, other Brokers will farm out your homes leads out, to receive a 35% referral fee. The
problem with this scenario is, the agent your leads are referred to may not have a clue what they’re
doing and a great buyer opportunity on your home is lost forever. That won’t happen with Keller
Williams. I am a part of the KW Agent Referral Network and have a constant stream of
Qualified Incoming Relocation Buyers coming to me from a pool 72,000+ fellow KW agents.
The benefit to you is… a steady supply of Qualified Buyers referred by a Network of 72,000+
KW agents. Internet leads will come directly to me, the agent that knows your home and who is
working directly for you! When you list your home with me, the top real estate consumer websites
will automatically market your listing on their site also. We have formed these
business relationships to help feature your home and get it sold quickly. No
other local agent can offer your property this kind of exposure. None!
(I will bring list of our online Marketing Partners to our meeting)

#6 Enhanced Listing Status on Realtor.com
Realtor.com is the #1 real estate website where buyers start their home search, so it's crucial your
home makes a good first impression and is differentiated from your competition. Properties listed
with the Wickland Group are given the upgraded Showcase Listing or Enhanced Listing Status.
Not all agents implement the showcase feature when listing their properties on Realtor.com, most
just use the basic listing format. Although this upgraded version costs more to use than the basic
version, I think it’s money well spent.
The benefit to you is… using this feature, your home is positioned through
photos and compelling professional ad copy to stand out from the 1000's of
homes you’re competing with. ( I will bring example of Showcase Ad to our meeting )
In addition to using Realtor.com we also list your property on Trulia and Zillow.

#7 Cutting Edge Call-Capture Technology
Not all potential buyers have access to the Internet, however, almost all have a phone. My Call
Capture system is implemented when potential buyers drive by your home and call the dedicated
800#. Once they call and enter the ID number assigned to your property. This cutting edge system
captures their name and phone number 100% of the time, so we can quickly follow and qualify
them.
The benefit to you is…by using this system, you have an automated salesperson marketing your
home 24 hours a day/7 days a week that will never let any lead that calls on your property, fall
through the cracks. Dial 1-800-782-6544 I.D.#1234 to hear an audio demonstration.

#8 Custom Address-Specific Property Website
Again, to capitalize on the fact that most buyers use the Internet to search for homes—it is crucial
that your home has a strong presence online. I will create a Customized Website with an address specific
URL, that gives your home a distinct advantage over competing properties.
This custom website will be linked to Realtor.com, Google, MSN, Trulia, Yahoo and dozens more
for Maximum Internet Exposure. A great feature of this customized website is that I can upload tons
of photos pertaining to your home and unique points interest of your neighborhood and surrounding
areas i.e. parks, recreation facilities, shopping, restaurants, cafes and anything that could potentially
draw buyers to your home. Since buyers buy emotionally my job is to get buyers emotionally attached
to your home. Once that happens, they’re half-way there to making an offer. Properties that
present themselves well visually generate more of online interest.
Check out www.3711RollingRidgeCt.com Once on the site, be sure to click on all of the extra features
designed to keep the potential buyer looking at your home for as long as possible. The more
time spent viewing your home online—the better the chances of actually getting them inside your
home! Click on the virtual tour button as this is the same type of VT I’ll do for your home. Click on
the documents tab also as this feature allows me to put your floor plan, seller’s disclosures and
scores
of other documents online the buyer will be very interested in. There are mapping and school information
links as well for the buyer to check out. This marketing is a must in today's competitive
market and is what I feel sets me apart from the competition.

 #9 Property Advertised in Multiple Listing Systems
When you list your home with me, I enter your property data into the local Ann Arbor Area Multiple
Listing System and into the largest MLS in the State of Michigan—Realcomp II Multiple Listing
System. Most agents only use the Ann Arbor System, but as you probably have figured out by now…
my mantra is Exposure-Exposure-Exposure! I am a member of BOTH MLS Systems enabling me to
expose your property to 1000’s more agents and buyers!
The benefit to you is… your property is now exposed (there’s that word again) to 1,000s of additional
agents. Here’s a quick fact: Since agents control about 90% of the buyers out there and the
average agent is working with 3-5 buyers and we’re exposing your home to 2,000 additional
agents….well, do the math. By listing with me, you’re getting your home out to 8,000-10,000
additional potential buyers for your home. I’m assuming you don’t want to miss out on that kind
of buyer exposure…do you?

#10 Property Promoted to Over 5000 Agents
An e-flyer will be e-mailed to 5000+ agents in the Washtenaw, Livingston, Wayne and Oakland
County Real Estate Boards promoting your property as soon as it is listed. This is done so any agent
working with a buyer (remember, the average agent is working with 3-5 buyers) who may be looking
for your style, location and price range will have this information sent directly to their email in-box.
Many agents can’t possibly keep up on the 1000’s of properties for sale, so your home could easily
be missed by an agent that had the perfect buyer for your home. That won’t happen to your home
with me as your marketing specialist. That’s why I’ve implemented this e-Blast Campaign. Suffice
it to say…5000+ agents will be made aware of your homes availability and it will as always be
promoted in the most desirable manner possible.