The 3 P’s of a Successful Ann Arbor Home Sale

Selling Ann Arbor Real Estate Successfully

The 3 P’s of Selling = Pricing, Pristine & Promotion - all critical factors that can determine your success. 

PRICING:

In selling a house, it used to be location, location, location.  However, in a shifting market like the one we’re experiencing now, it is pricing, pricing, pricing.  Your home MUST be correctly priced to the market or in front of the market, if you want your home sold.  If your home is priced above the market you are chasing the market and you will quite truthfully, probably not sell your home.  Please see the graph above:

Price your home too high and you are liekly to miss out on many home buyers regardless of marketing efforts. Price your home too low and you forfeit equity. Our team of Ann Arbor real estate experts at the Wickland Group will help you design the right pricing strategy for your particular Washtenaw County  property.

PRISTINE:

Assuming your home is priced correctly to the Ann Arbor area market, the next critical factor is the condition or show-ability of your house, condo or townhouse.  Your property has to ‘WOW’ home buyers in the first 10 to 15 seconds of their visit or there is little chance of a sale.  Remember…your home will never get a second chance to make a good first impression! 

To really understand the buyer’s perspective … imagine that you’re a home buyer who has multiple homes to choose from and all of these homes are similar in price, location and amenities.  However, only one or two of them are in pristine, turn-key condition.  Most likely you’ll be drawn to these homes and you might even pay a little more because of their superior condition. Smart Ann Arbor home sellers accept this fact and use it to their benefit. 

Bottom-line… your Ann Arbor home has to be in the top 3 homes as far as condition and attractiveness for you to have a chance of selling.  Our team of top Ann Arbor agents at the Wickland Group are experts in property enhancement for the Ann Arbor area market and are ready to advise and guide you so that your home will stand out from the competition.

 

PROMOTION:

After proper pricing and getting your Ann Arbor property ready to present to the market, you will need to focus on the promotion or marketing of your property.  Let’s face it, you could have the most attractive home that’s priced correctly according to the Ann Arbor Real Estate Market, but if home buyers or Realtors don’t know it’s available… your chances of selling the home are greatly diminished. 

Since 93% of Ann Arbor home buyers start their search on the Internet, it’s a must that your home has a strong web presence.  Your Ann Arbor property for sale has to immediately capture an on-line buyer’s interest or you’ve  lost that potential buyer.  Another crucial segment to expose your home to is the Realtor Community.  85% of buyers are working with Realtors so getting your property in front of this group is imperative. Did you know that the Realtors have to be sold on your home before they sell it to their buyer clients?  So again, presentation of your home is crucial here as well.  There are hundreds of items the Wickland Group employs for our clients that other agents don’t offer. Please check out our task list to assist you in selling your home.

If you are considering selling your Ann Arbor Home or condo, take the first step and contact us for a complimentary HOME EVALUATION.  We’re confident you’ll appreciate the quality and experience of the Wickland Group when it comes to marketing your Ann Arbor real estate.  Friendly, professional assistance is just a phone call or click away.  We look forward to hearing from you.